Browsing the archives for the Marketing category

Being a Brand – Why, When and How?

Tee itsestäsi brändi: Asiantuntijaviestintä livenä ja verkossa – Katleena Kortesuo This book is available only in Finnish. For all the non-Finnish readers, I can suggest looking into personal branding blogs. I follow this one myself: http://www.personalbrandingblog.com/ Personal branding has been a hot topic in the blogosphere for several years. It is nowadays seen as an […]

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How to Be Successful at Making Your Message to “Stick”

Made to Stick: Why some ideas take hold and others come unstuck – Chip and Dan Heath Several bloggers have mentioned this book as something amazing. I bought it over a year ago to find out what all the fuss was about. It ended up piling dust until now. Something else was always more important. […]

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Opportunity lies in the niche

The Long Tail: How endless choice is creating unlimited demand – Chris Anderson Almost a year ago I reviewed a book called The Tipping Point. This book was all about  what makes ideas to grow, what makes them big. It was and still is very well known and influential book. Currently I have two books […]

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How to make your business stand out from your competition?

Purple Cow: Transform Your Business by Being Remarkable – Seth Godin Seth Godin. Name, which should seemingly say something to me. In the last two years it has been jumping to my eyes from everywhere. INC magazine mentioned his blog as one of the most important business blogs of today. His books kept showing up […]

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Make your ideas contagious

The Tipping Point: How little things can make big difference – Malcolm Gladwell The Tipping Point is quite famed book. Usually with a business book this known, I already have some idea what to expect before reading it. Somehow I managed to be totally ignorant of the content of the Tipping Point. This kept me […]

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